3 Comments
User's avatar
Harry Salmons's avatar

This was a slapper! Great read. I have so many thoughts.

The facade of 'work a normal job and do the right thing and you'll be fine' feels totally lost on this generation. They're breaking the mould. Thats exciting.

What's scary is how normalised its become. Being a successful entrepreneur is really hard. They're faced with an endless stream of wealth porn screaming if you don't end up like North West then you suck.

You can't get a normal job because of AI. Even if you do, you can't afford a house. You're told to try and make millions on your own, but the chances are tiny.

Bleak economic conditions sparked entrepreneurialism. Social media gave it a platform and turned it into influencer content. The gap between reality and what's shared feels stark.

BOX EYE Studio's avatar

Yeah I think the risk of seeing kids this age be successful is that others might see it at face level and think "Oh it's easy to become an entrepreneur." But as you said, there's a lot of conditions working against them (AI, economy, algorithmic advantage).

The takeaway from me through all this is really about how these young hustlers are not blurring the lines between business and self (which in itself is somewhat dystopian). Everything that feeds into them, feeds back out into business - there's no church and state. North West (obviously spurred on by her parents) is exemplary of this, her whole demeanour has become about hustling via music, fashion, reality TV...

Dot Dot Dot's avatar

Love it yung Harry