I believe Loewe's success stems from their ability to reestablish 'Craft' as a house code for today's audience. The beauty of craft (as a creative platform) is its independence, and yet it remains personal to each Creative Director at Loewe. I wonder how The Schouler Boys will interpret craft.
This is excellent. It’s fascinating how Loewe has come to be seen as a guardian of heritage, especially considering how much of that perception has been shaped through TikTok trends. It’s a clear reminder that being relevant on social media doesn’t mean you have to sacrifice depth or complexity in your messaging.
I believe Loewe's success stems from their ability to reestablish 'Craft' as a house code for today's audience. The beauty of craft (as a creative platform) is its independence, and yet it remains personal to each Creative Director at Loewe. I wonder how The Schouler Boys will interpret craft.
Great take!
This is excellent. It’s fascinating how Loewe has come to be seen as a guardian of heritage, especially considering how much of that perception has been shaped through TikTok trends. It’s a clear reminder that being relevant on social media doesn’t mean you have to sacrifice depth or complexity in your messaging.
Great take. Thanks for this!
JW’s already rewriting the sequence. Last week, his own label wasn’t a drop, it was a signal. The ones tuned in felt it... Love reading this.