The 10 Stories That Hit Your Group Chat
With thousands of new DDD subscribers, here's what some of you may have missed.
Are you “on holiday” but secretly checking Slack in the bathroom while your partner passive-aggressively says, “I thought you weren’t working this week”?
Or sipping a €21 spritz in Puglia while pretending you didn’t just read a 14-slide deck on Gen Alpha’s evolving vibe shifts? No judgment. We've all been there, mentally OOO, spiritually still benchmarking.
But while you were “fully unplugged” (read: lurking in the group chat with screen brightness turned way down), Dot Dot Dot was doing what it does best: quietly setting the agenda from the inside.
Below, the top 10 stories that made strategists nod solemnly, founders text in all caps, and CMOs forward things with “FYI, this is smart.”
Inside: a fashion industry takedown that hit too close to home, golf bros who turned culture fluent, a thought-leader pipeline exposé, and a rogue voicemail from AMBUSH’s stellar founder Yoon Ahn. Also, “brand mRNA,” (whatever that means) don’t worry, we explained it.
It’s your unofficial syllabus of the cultural moments that actually mattered this year so far… the stories that flooded the group chats you swore you weren’t checking. So go ahead. Scroll through. Ignore you better half and kids, again. Pretend you’re just checking the weather.
We won’t tell.
1. A Takedown of Fashion’s Copy-Paste Culture
2. A Timely Case Study on a New Brand Business Model
3. The Cultural Breadcrumbs Fueling the Industry’s Best Minds
4. A Few Dozen People Much Cooler Than Us All
5. LinkedInfluencers, TikTok Strategists, and IG Insights Gods
6. Dot Dot Dot Raised Investment, You Heard Us!
7. A Very Very Very Deep Dive Into a Single Product
8. The White Lotus and Other Series Are Now For Sale
9. Introducing ‘Brand mRNA’, the Future in Client-Brand Perception
10. A VOICE MAIL Recording From AMBUSH’ Yoon Ahn
Up next week: A deep dive into… toe finger shoe slipper things, whatever you call those things Vibram is making. Ta-ta now.